Hedoniya is a modern floristry based in Milan, founded by Anastasiya Goncharova, a Ukrainian-born photographer, floral designer, and creative director.

At the heart of Hedoniya Floristry is a deep respect for nature. That’s why we never use floral foam, working instead with sustainable, foam-free mechanics.

We do our best to collaborate with local growers and choose seasonal, locally grown biological flowers whenever possible.