Founder’s Letter

Together with my business and life partner, Danilo Cosio, we bring our background in the fashion world into floral form — creating contemporary, refined floral arrangements.

“Hedoniya” is my artistic pseudonym. It represents a state of presence, harmony, and quiet joy — a feeling we aim to translate into physical spaces.

We work exclusively foam-free, prioritizing seasonal and locally sourced flowers whenever possible. Our work is guided by sustainability, visual storytelling, and a deep sensitivity to atmosphere.

I’m Anastasiya Goncharova, founder of Hedoniya Floristry.

With over eight years of experience in photography and art direction, my approach to floral design is rooted in composition, balance, and atmosphere. Flowers, for me, are part of a visual narrative shaped by light, movement, and space.